Dr. Alan Clarke is a clinician, entrepreneur and creative director working at the intersection of healthcare, culture and business.
As Co-Founder of PASTED, Alan works alongside doctors, founders and companies to define where they should sit in the market — and build the strategy, brand and body of work required to get them there. His work spans dentistry and dermatology to healthcare organisations, emerging products and established companies entering their next stage of growth.
Alan leads strategy alongside Zac, while directing much of PASTED's visual world. He has conceived and directed campaigns, productions and documentary films across international markets, translating complex people and businesses into ideas that can be understood, felt and remembered.
His approach to growth extends far beyond marketing. PASTED works inside businesses to shape positioning, patient experience, reputation, creative, culture and commercial strategy — building offices and companies that are exceptional not simply in financial performance, but in what they represent within their market.
From the United States and Europe to Australia, India, Dubai and the wider Middle East, Alan's work is grounded in a singular idea: the most exceptional businesses should become the reference point for their category.