Zac Orender is an entrepreneur, writer and strategist who has helped businesses scale to more than $100 million in revenue, working across healthcare, technology, media and consumer growth.
As Co-Founder of PASTED, Zac operates at the intersection of strategy, brand, growth and narrative — working with companies at radically different stages of their evolution. His experience spans early-stage businesses developing AI-powered healthcare technology, scaling product companies, international media and creative businesses, and clinicians building category-leading practices on the ground.
What distinguishes Zac is his ability to move between these worlds without losing sight of the commercial reality behind them. He works closely with founders and leadership teams to define positioning, sharpen their offer, articulate their value and build the systems, narrative and strategy required for meaningful scale.
At PASTED, Zac leads strategy alongside Alan, shaping the thinking and language that underpin the company's work across the United States, Europe, Australia, India, Dubai and the wider Middle East. His work touches everything from emerging healthcare technology and product launches to practice growth, brand transformation and documentary film.
Rather than approaching growth as a marketing problem alone, Zac looks at the whole business: where it sits in the market, why people should care, how it communicates, how it scales and what it needs to become in order to lead.
For Zac, real growth is about more than scale. It is about building the kind of business that defines its category.